Divorce Smart Branding

Divorce Smart is a team of four female lawyers who specialize in collaborative divorce, without courts. I started this project at the strategizing stage, we went through a lot of different names and slogans, but eventually landed on Divorce Smart with the tagline "Think Collaborative" in order to convey the idea that divorce doesn't have to be stressful, there is a peaceful, smart solution without litigation.

I used a blue and green color pallet and the modern brain graphic to make the branding stand out against the more traditional law firms in the area. Divorce Smart is unique in its services and therefore needed an equally unique, clean, and modern brand in order to match with their mission.